Browsing by Subject "Churn prediction"

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    • Predicting customer abandonment in recurrent neural networks using short-term memory 

      Beltozar-Clemente, Saul; Iparraguirre-Villanueva, Orlando; Pucuhuayla-Revatta, Félix; Zapata-Paulini, Joselyn; Cabanillas-Carbonell, Michael (Elsevier, 2023)
      Acceso abierto
      Customer retention, a critical business priority, has become a growing concern, especially in the telecommunications industry. This study addresses the need to anticipate and understand customer churn through the application ...