Browsing by Subject "Attitude"

Now showing items 1-4 of 4

    • Augmented reality in customer experience: systematic review 

      Cervantes, Christian; Bayona-Oré, Sussy; Pintado Torre, Nicolás (Universitas Ahmad Dahlan, 2023)
      Acceso abierto
      Augmented reality (AR) is an emerging technology that offers the opportunity to explore a new way of shopping in the customer experience, showcasing its benefits, such as the superimposition of virtual elements in a physical ...

    • Influencia de la actitud y el control conductual en el Emprendimiento Juvenil del Perú 

      Méndez-Gutiérrez, Leidy Lucia; Carhuancho-Mendoza, Irma Milagros; Bullón-Solís, Omar; Valero-Palomino, Fiorella Rocío; Orihuela-Ríos, Natividad Carmen; Moreno-Rodríguez, Rosa Ysabel; Ponce-Yactayo, Dora Lourdes (LACCEI International Multi-Conference for Engineering, Education, and Technology, 2023)
      Acceso abierto
      The research develops the factors that influence youth entrepreneurs, considering that entrepreneurship is a required and necessary activity in society, the theory of complexity was analyzed for this purpose. The objective ...

    • Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy 

      Chilón-Troncos, Rony Francisco; García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfán, Manuel; Millones-Liza, Dany Yudet; Villar-Guevara, Miluska (Frontiers, 2023)
      Acceso abierto
      Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ...

    • Theory of Planned Behavior (TPB) and the Information Security Policy 

      Fong, Norman; Bayona-Oré, Sussy (RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, 2023)
      Acceso restringido
      Compliance with Information Security Policies (ISP) is essential in institutions. Understanding the relationship between individual’s behavior toward compliance with the ISP has given rise to various proposals using different ...