Browsing by Author "Valenzuela Rettig, Pilar"

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    • Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths 

      Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Valenzuela Rettig, Pilar; García-Salirrosas, Elizabeth Emperatriz; Fernández-Mantilla, Mirtha Mercedes; Izquierdo-Marín, Sandra Sofía; Álvarez-Becerra, Rina (MDPI, 2023)
      Acceso abierto
      COVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the ...