Browsing by Author "Valencia-Arias, Alejandro"

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Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market

García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfán, Manuel; Gómez-Bayona, Ledy; Moreno-López, Gustavo Moreno-López; Valencia-Arias, Alejandro; Gallardo-Canales, Rodrigo (Frontiers, 2023)
Acceso abierto

Introduction: This paper aimed to build a predictive model through an empirical study to examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well as to ...
Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy

Gómez-Bayona, Ledy; Valencia-Arias, Alejandro; García-Salirrosas, Elizabeth Emperatriz; Espinoza-Requejo, Cinthy Catheryne; Moreno-López, Gustavo (MDPI, 2023)
Acceso abierto

The COVID-19 pandemic has resulted in changes in consumer behavior and has created new opportunities and challenges for the provisioning of green products in emerging economies. The objective of this study was to identify ...