Browsing by Author "Haro-Zea, Karla Liliana"

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    • The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective 

      García-Salirrosas, Elizabeth Emperatriz; Esponda-Perez, Jorge Alberto; Millones-Liza, Dany Yudet; Haro-Zea, Karla Liliana; Moreno-Barrera, Luiggi Agustin; Ezcurra-Zavaleta, Ghenkis Amilcar; Rivera-Echegaray, Luis Alberto; Escobar-Farfan, Manuel (MDPI, 2025-02-12)
      Acceso abierto
      This paper aims to build a predictive model that assesses how a healthy lifestyle affects different dimensions of perceived value (quality, social value, emotional value, and economic value) and how these dimensions impact ...