Browsing by Author "Albornoz, Roger"

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Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness

Albornoz, Roger; García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet; Villar-Guevara, Miluska; Toyohama-Pocco, Gladys (MDPI, 2023)
Acceso abierto

Eating low amounts of healthy foods leads to high rates of diet-related diseases. How can we control and reduce the increase in these diseases? One of the recommendations is to improve nutritional competence, which means ...