Browsing by Author "Esponda-Pérez, Jorge Alberto"

Now showing items 1-3 of 3

    • Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer 

      García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet; Esponda-Pérez, Jorge Alberto; Acevedo-Duque, Ángel; Müller-Pérez, Jessica; Sánchez Díaz, Lisette C. (MDPI, 2022-08)
      Acceso abierto
      The COVID 19 pandemic brought significant changes in consumption habits, bringing about an era of more sustainable and healthier consumption. The objective of the present study is to measure brand loyalty to healthy foods ...

    • The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools 

      Müller-Pérez, Jessica; Garza-Muñiz, Viridiana Sarahí; Acevedo-Duque, Ángel; García-Salirrosas, Elizabeth Emperatriz; Esponda-Pérez, Jorge Alberto; Álvarez-Becerra, Rina (MDPI, 2022-10)
      Acceso abierto
      Since the emergence of COVID-19, the interruption of non-core activities negatively affected the entire world economy so that companies in emerging countries had to adapt to the “new reality” by seeking new business ...

    • Trust in E-Commerce and Its Impact on the Purchase Intention of Consumers in MSME Stores in Chiapas - Mexico 

      García-Salirrosas, Elizabeth Emperatriz; Rondon-Eusebio, Rafael Fernando; Esponda-Pérez, Jorge Alberto (ACM DL DIGITAL LIBRARY, 2022-09-21)
      Acceso restringido
      The intention to buy online is an essential factor for the success of organizations of any size and sector. Getting consumers to have a high level of purchase intention predicts actual purchasing behavior of the products ...