Browsing by Author "Álvarez-Becerra, Rina"

Now showing items 1-4 of 4

    • Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths 

      Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Valenzuela Rettig, Pilar; García-Salirrosas, Elizabeth Emperatriz; Fernández-Mantilla, Mirtha Mercedes; Izquierdo-Marín, Sandra Sofía; Álvarez-Becerra, Rina (MDPI, 2023)
      Acceso abierto
      COVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the ...

    • Scientometric Analysis of Hiking Tourism and Its Relevance for Wellbeing and Knowledge Management 

      Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Simón-Isidoro, Selene; Álvarez-Herranz, Agustín Pablo; Álvarez-Becerra, Rina; Sánchez Díaz, Lisette C. (MDPI, 2022-07-13)
      Acceso abierto
      Hiking is a sports activity that takes place in the natural environment. From the point of view of well-being, it is an aerobic activity that prevents and improves cardiovascular diseases. According to data provided by the ...

    • The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools 

      Müller-Pérez, Jessica; Garza-Muñiz, Viridiana Sarahí; Acevedo-Duque, Ángel; García-Salirrosas, Elizabeth Emperatriz; Esponda-Pérez, Jorge Alberto; Álvarez-Becerra, Rina (MDPI, 2022-10)
      Acceso abierto
      Since the emergence of COVID-19, the interruption of non-core activities negatively affected the entire world economy so that companies in emerging countries had to adapt to the “new reality” by seeking new business ...

    • The Mexican Ecological Conscience: A Predictive Model 

      Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Ovalles-Toledo, Luiz Vicente; Sandoval Barraza, Lidyeth Azucena; Álvarez-Becerra, Rina (MDPI, 2022-06-09)
      Acceso abierto
      Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...